Letter post that lands on the coir doormat, whether you're thumbing through it bleary eyed with that first coffee while you hurriedly crunch a piece of toast, or picking the post up when you get home after a busy day competes for your attention and priority - if opened at all.
Visual prioritisation with Direct mail can often lead a short but 'ugly' rather than beautiful life if it's immediately consigned to the bin, it's failed in its prime objective.
A problem that needs addressing... a colourful envelope only may get a message part of the way, but whether it's opened or simply discarded takes just a few seconds of judgement in the eyes of the audience. The rather unfortunate labelling of direct mail as "junk mail" is unfair, but entirely due to suppliers that print uninspiring ‘me too’ campaigns, based on prior well-worn clichéd undemanding artwork driven more by the gas bill than an urge to create something memorable, unique and bespoke with an enthusiasm for the cause or product, only mirrored by your own.
They might be keen on price point but poor in returns. Wodehouse was born out of a necessity for creative-driven cost-effective design which includes direct mail. Wodehouse have proudly occupied a niche as our proposition is both unique and refreshing in a sometimes stale direct mail market. We acknowledge the potential of the medium as both relevant and tangible in an all too digital age.
Wodehouse designers are creatively driven, time-served, design graduates which brings out the best in a client’s brief. No internal design department as a printer's afterthought, not art workers... designers.
All our clients are treated on their own merits, charities that serve the same cause, or businesses that meet the same market won’t get treated alike, our design work gets to the core of what a business or charity is about and what it is trying to communicate in a confident and compelling way. We consider copywriting, that unique message, strong imagery, and an 'in-line' to a brief you might not even have even considered. Direct mail with its tracked results is the original "working from home", it's a virtual knock on the door to your consumer base.
Tie in an online offering with a web portal accessible via a simple QR code, adds dimension to a campaign or streamlines ease of giving for a charity. Why not include other assets like money off or redeemable coupons, or enclose a bold colourful leaflet? We offer personalisation for offers etc in multiple fields across a letter making it a truly personal experience for your recipients.
Consider your next campaign with a competitive creative-led direct mail supplier who cares about your branding or cause just as much as you do. New Year could be just the right time for your direct mail campaign with the passing of the multitude of Christmas offerings you get a chance to really stand out.
Our studio output from a brand's perspective and core message is often so compelling, we are asked to roll out identity across both large format media, we follow brand guidelines across social media, technical manuals, annual reports, and web. Ensuring consistency in all offerings, it's like having your own internal studio!
We'd be delighted to review your current assets at no obligation, just to advise on perhaps, how you might be missing a trick. We have a track record of great returns on modest investments with persuasive and compelling campaigns. We aim for optimal returns on any direct mail campaign and indeed in everything we do. Let your offerings be no exception. Get fresh for the New Year 2024 with Wodehouse.
Wodehouse work across all market sectors and are specialists in charity - if you think you have a project that requires creative thinking and efficient delivery to your audience - do get in touch.
