St Leonard’s Hospice
About the Project
We Proposed
Outdoor advertising
Literature
Vehicle Livery
Clothing
St Leonard's Hospice Campaign: Just One Last Thing - A Brighter Take on Legacy Giving
The aim to encourage a younger audience to “get life in order” and donate the ultimate gift that keeps on giving. Playing on the term “just one last thing” it was both friendly and on topic, and a great pun on the term. It was also a better fit with the Dead Good Festival which St Leonard’s Hospice are a part of, which has elements of dark humour to it.
These were only taken as far as a concept for the client, but proved the ‘chops’ of Wodehouse’s creative team to be bold enough to take a brief out of a traditional “ask” arena for this theme.
A lighter take on the Legacy Donation
A highly visual eye-catching cab wrap
A highly visual eye-catching cab wrap
Our 'speech bubble' device encourages the viewer to read on