Why a Full Service Marketing Agency - Means Full Service!

There are practical considerations for only using one supplier who is familiar with your brand, to meet the quality expected and importantly, to meet the deadlines that you require.  

Partnering with a full-service marketing agency like Wodehouse for your design, print and direct mail requirements, takes the strain out of consistent marketing effort. The benefits are manyfold but here’s a closer look at the key advantages:

Don’t Go Changin’  

We look at your identity, reinterpret or refine both design and direct mail ensuring that your brand's visual identity and messaging are consistent across all touch points. We have a deep understanding of a brand, its message, its visual style, and voice, minimising the risk of inconsistency that can occur when different suppliers are responsible for component aspects of a campaign. Consistency in design elements, tone, and messaging helps build a strong, recognisable brand that resonates with audiences. At Wodehouse, years of experience, particularly in the charity and retail sectors gives us just the right message, encouraging uptake from your audience and brand confidence.

Working with one agency such as Wodehouse simplifies communication since you only liaise with a single point of contact. This reduces the risk of misunderstandings or delays caused by communication breakdowns between different suppliers. We take responsibility and mitigate any weak links in a supply chain before they fail. Whether you're discussing campaign strategy, design revisions, or logistics for direct mail distribution, having one agency overseeing all aspects, helps ensure that everyone is on the same page.

As an integrated agency, you’ll work with a design and direct mail team under one roof. We share insights, feedback, and updates more efficiently. Our cohesion leads to more innovative solutions, faster decision-making, and a more seamless execution of any campaign. Design and direct mail are in synergy, ensuring that designs are optimised for both digital and print formats, achieving maximum impact. A hybrid campaign that steers people to an online presence or enriched with social media can be particularly successful. We can see opportunities to enrich a campaign placed solely with ourselves by leveraging both our internal knowledge, and industry connections.

You Say Tomato… We Say Tomato Too!…

When other agencies are involved in different parts of a campaign, there’s always a risk that the final product might not align perfectly. Different agencies may have different interpretations of your brand’s goals, and this can lead to blurring a message that confuses or dilutes your brand or charitable causes impact - even a misinterpretation or bending of brand guidelines. With a single agency managing every campaign aspect, you reduce this risk significantly and ensure that all elements of the campaign support each other and reinforce the same message. We’ve been brand custodians, or developed brands from scratch for many, many years. You get your branding, logos, colour, fonts and deployment as it should be.

That “Well Oiled Machine.” 

Managing a campaign through a single agency can simplify project management, as there’s only one team to coordinate with. This streamlined process makes it easier to set timelines, track progress, and ensure that everything is completed on schedule. We’ll manage all aspects of a brief - from conceptualisation and design to printing and distribution - allowing you to focus on other critical business operations and those new targets.

Crunching the numbers…

One supplier can often be cheaper. Working with a single integrated agency can reduce costs associated with hiring multiple vendors, negotiating contracts, and managing different billing processes and revisions. Additionally, agencies may offer package deals or discounts when you combine design and direct mail services. Our familiarity with our client’s needs, can lead to more efficient use of resources, which in turn translates into cost savings. With a single agency such as Wodehouse managing the entire process, there are fewer delays between stages. Since the design team and direct mail team are in sync, changes can be implemented more quickly, smooth handovers to team members, leading to faster turnarounds. Something we’ve always contended is that improved communication and collaboration increases the likelihood of higher quality campaigns that achieve better performance in terms of engagement and conversion. There’s often a lot of work behind a simple powerful message.

To Conclude 

Partnering with one integrated design agency for both design and direct mail provides numerous benefits. From ensuring brand consistency and simplifying project management to improving collaboration and reducing costs, this approach can lead to more effective and efficient marketing campaigns with a higher chance of success. As experts in print design, direct mail and more, we’ve worked successfully with clients across a wide spectrum of clients in most business sectors, or charitable cause for over 20 years.  

We love good design and aesthetics and don't feel it should cost the earth either. Across all areas of business and the charity sector Wodehouse have delighted our clients with graphic design, high quality print and direct mail solutions since 2003.