Promoting a Business or Charity in Winter.
Promoting your business or charity in the Winter can make use of the approaching good vibes and festive cheer to connect with your target audience effectively! Here are some approaches we’ve thought of just for the winter period, so pour yourself a virtual mulled wine and read on…
Utilise holiday themes for your content creation purposes!
Seasonal Promotions - Providing discounts, on products and services or offering packages associated with winter festivities such, as the Christmas period, New Years Eve. During the holiday season you can run themed marketing campaigns, like "12 Days of Giving" for charities or "Winter Wonderland Sale”, for businesses.
A Seasonal Content Tip; Share themed social media posts that showcase your products or charity values during the holiday season. Organise gatherings warm up the mulled wine and mince pies, a casual catch up is a nice touch and can lead to more business or donations to a charity, or charity of your choice should this feature on your invitations.
Winter Charity Initiatives.
Coordinate collections, for food items and clothing or gifts to support the less fortunate in the community while fostering partnerships, with businesses to enhance outreach and engagement opportunities.
Consider arranging winter workshops either in person that align with your mission or product offerings. Such, as activities like winter crafts sessions or cooking and budget planning workshops, for the season.
Plan get-togethers, like holiday themed gatherings or open houses to connect with your local community.
Collaborate with organisations to achieve your goals effectively - someone might help you with storage or logistics or even food for instance.
Partner, with others.
Companies or organisations, media personalities or charitable organisations to broaden your influence by working together on marketing efforts.
Collaborate with businesses to provide mutual discounts or engage with each other’s followers, on social platforms.
Utilise visual. Emotional narratives to engage your audience effectively.
Update your brands image by infusing winter inspired elements into your materials such, as the website and social media content.
Heartening Tales to Share; Share stories of triumphs or inspiring anecdotes that capture the spirit of the season.
Make engaging videos that highlight your company offerings or charitable works, for video marketing purposes during celebrations.
Give your social media attention to contributing to society and helping others in need.
Support a winter cause by committing to donate a percentage of proceeds or fundraising efforts during the holiday season.
Emphasise volunteer opportunities that showcase the essence of generosity in the season with volunteer campaigns.
Community Highlights Showcase. Stories with branding, highlighting individuals or groups who are positively impacting their community.
Leverage the demands of the Winter Season.
Consider showcasing items that are especially handy during the winter season like heating devices, well reviewed devices, or warm clothing along with cooking ideas and recipes. Even things you’ve found on the middle aisle of Lidl!
Guides, for Surviving Winter. Sounds a little dramatic, but this is practical stuff. Provide resources such as advice on staying safe and secure in colder temperatures or managing finances throughout the holiday season.
Social. Online Marketing.
Let’s spice up the holiday season with engaging social media challenges that embrace the winter spirit! Think of fun photo contests. Spread some holiday cheer through heart-warming "acts of kindness." - great and caring PR for any organisation.
Let’s share some winter themed newsletters with updates, on offers and stories, via email campaigns.
Utilise holiday themed images, in your advertisements and marketing to draw in seasonal visitors.
Let’s welcome New Year resolutions with open arms!
Help others reach their dreams and enhance their quality of life by showcasing how your organisation or non-profit positively impacts individuals’ achievements and personal growth.
Enhance your planning and brand exposure with tools such as planners and goal setting guides that complement your services by providing tips and insights.
Prioritise warmth and comfort in your brand message.
Create marketing campaigns that prioritise comfort by incorporating elements of warmth and cozyness to evoke a sense of connection, in your branding and content. Hygge is the word in Denmark and Norway word that describes a feeling of contentment and coziness that comes from comfort and conviviality - it reallyworks.
Special Deals Available Now! Enjoy discounts tailored for the winter season like "Cozy, up, with our services" or exclusive promotions.
Make changes and adjust.
Ensure you monitor engagement and sales trends in your winter campaigns to understand what connects well with your audience during the periods.
Seek input, from your audience by requesting suggestions, on how to enhance their interactions with you during this time of year “What could we do to serve you better in 2025? – we’d love to hear from you.” And remember, above all - to have fun!
We love good design and aesthetics and don't feel it should cost the earth either. Across all areas of business and the charity sector Wodehouse have delighted our clients with graphic design, high quality print and direct mail solutions since 2003.