VOTE Wodehouse for better Design, Print and Direct Mail!
VOTE Wodehouse for a better future for your business or charity...
Our Manifesto for Quality Graphic Design, Print and Direct Mail for Charity and Business in Britain! Take Pride in YOUR Brand!
Our Promises to you!…
1. Principles
Purpose-Driven Design - no such thing as the “me too” clients. Everything we make is bespoke to you.
Direct mail with a clear purpose, aligned with our clients mission and goals.
We understand your audience's needs and preferences to create relevant and meaningful communications.
2. Clarity and Simplicity
Strive for simplicity in design and messaging to ensure ease of understanding.
Use clear, concise language and avoiding pointless jargon to communicate effectively with diverse audiences.
3. Empathy and Sensitivity
Approach design with empathy, considering the emotional and psychological impact on the audience.
Be sensitive to cultural, social, and individual differences - we promise to avoid stereotypes and biases.
4. Aesthetic Excellence
Uphold high standards of visual aesthetics to create engaging and memorable designs.
Balance creativity with functionality, ensuring designs are not only beautiful but also serve their intended purpose.
5. Accessibility and Inclusivity
Ensure all designs and direct mail pieces are accessible to individuals with disabilities, ease of reading or understanding, adhering to relevant accessibility standards.
Create inclusive content that reflects the diversity of society, promoting equality and respect.
6. Sustainability and Responsibility
Choose environmentally friendly materials and production processes to minimize the ecological footprint.
Promote ethical practices in design and direct mail, including transparency about data usage and privacy.
7. Innovation and Adaptability
Embrace innovation in design tools, techniques, and channels to stay relevant in a rapidly changing landscape.
Be adaptable, ready to pivot strategies and designs in response to feedback and evolving needs.
8. Integrity and Trust
Build trust through honest, transparent, and ethical communication.
Ensure all claims and messages are truthful and substantiated, avoiding misleading information.
9. Collaboration and Engagement
Foster a collaborative approach, involving stakeholders, clients, and the target audience in the design process.
Encourage feedback and continuous improvement to enhance the effectiveness of communication.
10. Impact Measurement and Improvement
Regularly measure the impact of design and direct mail campaigns using relevant metrics.
Use insights gained from data to refine strategies and enhance future communications.
11. Implementation
Training and Development
Invest in continuous professional development for designers and marketers, focusing on the latest trends, tools, and ethical practices.
Offer workshops and resources on accessibility, inclusivity, and sustainable design.
12. Standards and Guidelines
Develop and disseminate clear guidelines for graphic design and direct mail that reflect the manifesto’s principles.
Regularly review and update standards to align with new insights and industry advancements.
13. Community and Advocacy
Build a community of practice among designers and marketeers to share knowledge, experiences, and best practices.
Advocate for policies and practices that support ethical, sustainable, and inclusive design and direct mail.
14. Recognition and Accountability
Implement accountability mechanisms to ensure adherence to ethical standards and continuous improvement.
By committing to these principles and actions, we can elevate the standard of graphic design and direct mail for charities and businesses in Britain, creating communications that are not only effective but also ethical and inclusive.