Why Social Media should be landing on doormats, as well as compelling Direct Mail!
Double the effectiveness of your campaign be it for a charity or business by combining the powers of social media and direct mail! There's a perfect pairing with these two means of communication - online and print. You'll extend your reach to two different audiences or both, and benefit from the ability and enthusiasm of your audience to share posts at no additional cost to yourselves!
Social media transcends demographics and geography of direct mail, and keep your audience happy who prefer the tangibility of print. As obviously not all people engage with content in the same way. Some individuals may prefer the interactive and instantaneous nature of social media, while others may love that personal touch and permanence of direct mail, enjoying a thumb through the post over a cup of tea. By employing both channels, organisations can effectively engage a diverse audience preferences.
Social media builds ongoing engagement and brand awareness. Get the dialogue going and spread the word with followers. Personalised direct mail on the other hand provides a bespoke experience that can make recipients feel valued and connected to the cause or company. Combining these strengths can enhance the overall effectiveness of any campaign.
Research suggests that multiple touch points, i.e. "spreading your net" with your brand or cause increases the likelihood of conversion. By using both social media and direct mail, you'll connect, reinforce your messages, and in turn, drive response.
You can gain an insight by analysing engagement gain deeper insights into audience behaviour, preferences, and campaign effectiveness, allowing for more informed decision-making and optimisation and hone any future campaigns.
A cohesive marketing strategy across different channels reinforces brand consistency and credibility. Use engaging messages and relatable or campaign specific images in your social media channels. By maintaining a consistent message and visual identity across social media and direct mail, you will strengthen a brand presence and leave a lasting impression on their audience.
So, leverage the strengths of both social media and direct mail in one hit. Businesses and charities can create a comprehensive marketing campaign that maximises reach, engagement, and impact - ultimately driving desired outcomes and fostering long-term relationships with your audience both old and new!
Talk to Wodehouse about the perfect hybrid of direct mail and social media - after all… we do both!