Direct Mail... Okay, it's a bit early for Christmas but...
This might come as a surprise. We’ve not even had the sand between our toes this year, never mind going on about chestnuts roasting on an open fire! Yes, we’re talking about Christmas campaigns and already, how the available fulfilment slots, or stockings hanging on the virtual fireplace are starting to fill up.
Our clients are all too aware of this and the first of many bookings have already been confirmed. What people don’t realise, is that even though Christmas seems a long way off, the logistics to get the ‘best slot’ on print production lines and mail services to drop at the optimum date are more highly coveted that you think. But let’s face it, it’s getting an all-important message across. Christmas appeals often, offer the greatest returns for a charity within the fundraising calendar. Christmas packs are a very potent offering, as an audience has more time to absorb information over the festive period together with family and friends. As a result, many of our clients increase the number of items in the fill, to focus on many different aspects of the cause, its work, and the events calendar for the coming New Year.
Scheduling any Christmas mailing over two optimal slots provides, one for the Christmas Card or branded gift brochure, then a fabulous incentive for Christmas and the New Year. Past campaign initiatives have included ‘kiss cut’ tree decorations from a flat A5 sheet, and a mailing that coincided with a steer to a dedicated online microsite to ‘gift’ handicapped children various experiences. It’s also a time to show off with spot colours and indeed, metallic finishes to enhance your campaign.
Wodehouse offer a one-stop fulfilment solution for your next direct mail campaign, from design to fulfilment, and since everything is managed internally through our team of ‘time served’ professionals, there are also financial benefits. Every aspect of your campaign comes from one supplier – Wodehouse.
We’re very competitive, we offer ‘design to doorstep’ under one roof; the beauty of this, is that it’s both streamlined, seamless, and enables us to keep our clients informed at every stage.
Wodehouse not only provide the benefit of a studio with years of design experience whether business or charity, but also, efficient scheduling, direct mail industry insights, cost optimisation, and timely production. So whether you’ve been naughty or nice this year- we’re not ones to judge, but if you have a campaign in mind, ‘sooner rather than later’ means a season of goodwill for all of us.