Actionaid®

African child stares into camera in a dramatic portrait. She holds on to a wooden post.

About the Project

We Delivered

  • A5 brochure

  • Direct mail pack

  • A5 Uplift sheet - covers content in more depth than the appeal letter.

  • C5 envelope

  • Reply mechanism

ActionAid helps girls escape poverty through education, nutritious food, and a chance to create their desired future. ActionAid's education programs accommodate the girls' everyday tasks, like low-paying jobs or farming for their families. Education is the solution to breaking free from a life of arduous work..

The charity empowers women and girls worldwide through education, advocacy, and fighting gender bias, including child marriage and abuse.

Wodehouse is an expert in working with existing clients corporate branding giving and interpreting confident and on-brand communications.

Wodehouse created a Legacy pack to promote their "gift in a will" program. The packs were customized for potential donors and those who have already made a pledge. The mailpack included a highlighted case study in a smaller sheet to encourage participation without overwhelming the main letter. The mailing consisted of a branded full-color envelope, and Wodehouse minimized postage costs for this large-scale mailing. The charity was drawn to our expertise in cost-effective direct mail, data management, and design services.

Clean elegant layout informed by core branding guidelines.

Clean elegant layout informed by core branding guidelines.

Contrast across spreads was important

Contrast across spreads was important

We supplied a design solution for a timeline infographic

We supplied a design solution for a timeline infographic

Co-ordination across the pack with strong brand visuals

Co-ordination across the pack with strong brand visuals

“Wodehouse is an expert in working with existing clients corporate branding giving and interpreting confident and on-brand communications.”

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